WELCOME

Madi and Tom Baertschy welcome  you to The Mad Baer. A new clothing and gift store located in Land O' Lakes, Wi. Where the old and new collide.  Find on trend clothing for both men and women, gifts for your whole family (pets included!), or seasonal home decor to spice up your life. We source items from local artisans as well as the hottest brands across the US, France, Italy, UK, and Canada. You'll find our eclectic style throughout the store, inspired by our love of travel and the Northwoods!